UX Design
AI
Strategy
Creative Direction
UX Design
AI
Strategy
Creative Direction
Design lead shaping
product systems and
AI-driven experiences.
© p.h.d. / head of ux
www.danielmitev.com
the future is now
© p.h.d. / head of ux
the future is now
© p.h.d. / head of ux
the future is now
Think You Know UX?
Place the Pieces.
Drag the components where they belong.
Your score is based on UX principles and layout decisions.
https://unique-layout-61022009.figma.site/
I’maPhD-levelUXstrategistandproductdesignerwith16+yearsofexperiencebuildingcomplexdigitalproductsanddesignsystems. IworkonAI-drivenproducts,focusingonhowintelligence,behavior,andUXsystemsadaptovertime. IteachUXthroughseminars,academiccourses,andmyownonlineAIinUXprogramgroundedinreal-worldpractice.
I’maPhD-levelUXstrategistandproductdesignerwith16+yearsofexperiencebuildingcomplexdigitalproductsanddesignsystems. IworkonAI-drivenproducts,focusingonhowintelligence,behavior,andUXsystemsadaptovertime. IteachUXthroughseminars,academiccourses,andmyownonlineAIinUXprogramgroundedinreal-worldpractice.
© www.danielmitev.com
(DM® — 2026)
All Rights Reserved
© www.danielmitev.com
All Rights Reserved
© www.danielmitev.com
All Rights Reserved
AI-First Design
Strategy Over Pixel Pushing
User Behaviour
Author
AI-First Design
Strategy Over Pixel Pushing
User Behaviour
Author
AI-First Design
Strategy Over Pixel Pushing
User Behaviour
Author
Past Works
www.danielmitev.com
©2026
© Featured Projects
©2026
Past Works
©2026
Featured Works
Featured Works
Featured Works
Experience
www.danielmitev.com
©2026
Experience
©2026
Experience
©2026
My Practice
Precise
Intentional
Behavior-Driven
Expressive
Precise
Intentional
Behavior-Driven
Expressive
Precise
Intentional
Behavior-Driven
Expressive
01
UX Strategy
I define structure, hierarchy, and decision logic before visuals appear, so products make sense from the first interaction.
02
AI & Adaptive UX
I design experiences by embedding AI into each step of the design process, from discovery to iteration, so systems evolve with user behavior and remain usable over time.
03
Systems Across Web and Native
I create scalable, end-to-end systems for web and native applications, helping teams stay aligned while products grow in complexity and reach.
04
Creative Direction
I guide visual and interaction decisions with a clear point of view, ensuring ideas feel cohesive, intentional, and expressive without losing clarity.
UX Strategy
I define structure, hierarchy, and decision logic before visuals appear, so products make sense from the first interaction.
AI & Adaptive UX
I design experiences by embedding AI into each step of the design process, from discovery to iteration, so systems evolve with user behavior and remain usable over time.
Systems Across Web and Native
I create scalable, end-to-end systems for web and native applications, helping teams stay aligned while products grow in complexity and reach.
Creative Direction
I guide visual and interaction decisions with a clear point of view, ensuring ideas feel cohesive, intentional, and expressive without losing clarity.
UX Strategy
I define structure, hierarchy, and decision logic before visuals appear, so products make sense from the first interaction.
AI & Adaptive UX
I design experiences by embedding AI into each step of the design process, from discovery to iteration, so systems evolve with user behavior and remain usable over time.
Systems Across Web and Native
I create scalable, end-to-end systems for web and native applications, helping teams stay aligned while products grow in complexity and reach.
Creative Direction
I guide visual and interaction decisions with a clear point of view, ensuring ideas feel cohesive, intentional, and expressive without losing clarity.
A guide to AI prompting.
www.danielmitev.com
©2026
A guide to AI prompting.
©2026
A guide to AI prompting.
©2026
From My Desk
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From My Desk
F
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From My Desk
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Steal the prompts I actually use to create structured, high-quality visuals. Built for designers who want control and consistency, not random AI output.
Steal the prompts I actually use to create structured, high-quality visuals. Built for designers who want control and consistency, not random AI output.
I’m sharing the prompts I’ve developed and refined over time. If it sparks questions or ideas, you’re welcome to reach out and continue the conversation.
process-driven approach to AI in UX
www.danielmitev.com
©2026
process-driven approach to AI in UX
©2026
process-driven approach to AI in UX
©2026
Created for UX designers who
want to use AI across research,
ideation, and system design.
This course explores how AI fits into every stage of the UX process, from research and ideation to systems, testing, and iteration.
This course explores how AI fits into every stage of the UX process, from research and ideation to systems, testing, and iteration.
AI-Driven UX Design
In this course, you will learn how to use AI in different parts of your UX process to be faster, more successful, and more productive.
AI-Driven UX Design
In this course, you will learn how to use AI in different parts of your UX process to be faster, more successful, and more productive.
AI-Driven UX Design
In this course, you will learn how to use AI in different parts of your UX process to be faster, more successful, and more productive.
© Experience
(www.danielmitev.com)
Professional Experience Overview
© Experience
Professional Experience Overview
© Experience
Professional Experience Overview
Experience
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Experience
E
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p
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Experience
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/ Statups
/ $4bn Global Enterprise
/ Fintech Company
/ Design Studio
/ Statups
/ $4bn Global Enterprise
/ Fintech Company
/ Design Studio
/ Statups
/ $4bn Global Enterprise
/ Fintech Company
/ Design Studio
Ship.Cars
2022 - Present
Head of Ux
Sofia
SpotOn
2020 – 2022
Creative Director
San Francisco
SumUp
2018 – 2020
Lead UX Designer
Berlin
Montway
2016 – 2018
UI/UX Designer
Sofia
Yatrus Analytics
2015 – 2016
UI/UX Designer
Sofia
RIZN
2013 – 2016
Web Designer
Sofia
DotSlave
2012 – 2013
Web Designer
Sofia
Symbol Media Group
2011 – 2013
Graphic Designer
Sofia
Trend Studio
2010 – 2011
Graphic Designer
Sofia
Vission Studio
2010 - 2011
Graphic Designer
Sofia
Ship.Cars
2022 - Present
Head of Ux
Sofia
SpotOn
2020 – 2022
Creative Director
San Francisco
SumUp
2018 – 2020
Lead UX Designer
Berlin
Montway
2016 – 2018
UI/UX Designer
Sofia
Yatrus Analytics
2015 – 2016
UI/UX Designer
Sofia
RIZN
2013 – 2016
Web Designer
Sofia
DotSlave
2012 – 2013
Web Designer
Sofia
Symbol Media Group
2011 – 2013
Graphic Designer
Sofia
Trend Studio
2010 – 2011
Graphic Designer
Sofia
Vission Studio
2010 - 2011
Graphic Designer
Sofia
Ship.Cars
2022 - Present
Head of Ux
Sofia
SpotOn
2020 – 2022
Creative Director
San Francisco
SumUp
2018 – 2020
Lead UX Designer
Berlin
Montway
2016 – 2018
UI/UX Designer
Sofia
Yatrus Analytics
2015 – 2016
UI/UX Designer
Sofia
RIZN
2013 – 2016
Web Designer
Sofia
DotSlave
2012 – 2013
Web Designer
Sofia
Symbol Media Group
2011 – 2013
Graphic Designer
Sofia
Trend Studio
2010 – 2011
Graphic Designer
Sofia
Vission Studio
2010 - 2011
Graphic Designer
Sofia
My thoughts
www.danielmitev.com
© 2026
My thoughts
© 2026
My thoughts
© 2026
FAQs
www.danielmitev.com
© 2026
FAQs
© 2026
FAQs
© 2026
FAQ.
How I Think About UX, AI, and Product Design - Common Questions Answered
01
What do you actually do?
02
What’s your background in UX?
03
Do you work with AI products?
04
How is your UX approach different from typical design work?
05
Do you teach or mentor designers?
06
What is the “AI in UX” course?
06
Can people work or collaborate with you?
What do you actually do?
What’s your background in UX?
Do you work with AI products?
How is your UX approach different from typical design work?
Do you teach or mentor designers?
What is the “AI in UX” course?
Can people work or collaborate with you?
What do you actually do?
What’s your background in UX?
Do you work with AI products?
How is your UX approach different from typical design work?
Do you teach or mentor designers?
What is the “AI in UX” course?
Can people work or collaborate with you?