Case Study Overview

This case study covers the end-to-end design of Bintex, a cryptocurrency trading platform built specifically for the South African market.
The work included brand strategy, visual identity, and UX design for a mobile-first trading application.

The primary goal was to create a secure, accessible, and cost-transparent trading experience that worked for both novice and experienced users.

Problem Statement

South African cryptocurrency traders face several persistent challenges:

• High transaction fees

• Limited access to global markets

• Ongoing security concerns

Existing platforms often prioritize advanced functionality over clarity, which increases friction and reduces trust.
Bintex set out to challenge this model by offering a platform designed around local needs and global access.

Context and Constraints

• Market focused on South Africa

• Highly competitive crypto and fintech space

• Users with mixed experience levels

• Strong regulatory and security expectations

The solution had to balance simplicity with depth while maintaining credibility in a sensitive financial domain.

My Role

I worked as a UX Strategist and Product Designer, responsible for:

• Brand strategy and positioning

• End-to-end UX design

• Information architecture and flows

• Visual identity aligned with usability and trust

The work covered research, concept definition, interaction design, and validation.

Research and Discovery

We began with structured research to understand both market dynamics and user behavior.

Research Activities

• Market analysis of competitors such as Luno, VALR, and Binance

• Surveys and interviews with potential users in South Africa

• Semi-structured interviews conducted over five days with 40 participants

The research revealed a strong demand for lower fees, clearer interfaces, and better access to global markets.

Image to include:
Research summary slide showing survey results, key metrics, and insight clusters.

User Insights

Key findings from research:

• 60 percent of users trade weekly

• 72 percent rate security as very important

• 75 percent are likely to switch platforms for lower fees and better security

Users wanted a platform that felt secure without being overwhelming and powerful without being complex.

Strategy and Positioning

Based on insights, we defined Bintex as a secure, globally connected trading platform built for South Africans.

The strategy focused on:

• Making security visible and understandable

• Reducing perceived and real transaction costs

• Simplifying complex trading actions

Brand and UX were developed together to ensure consistency across all touchpoints.

Information Architecture and UX Design

We structured the application to support clear progression from onboarding to advanced trading.

Core UX Principles

• Clear next steps at every stage

• Progressive disclosure of complexity

• Consistent feedback and confirmation

This ensured that new users could start quickly while experienced traders retained control.

Key User Flows

Onboarding Flow

• Welcome screen

• Account creation and email verification

• Profile setup, KYC verification, and dashboard access

Trading Flow

• Select trading pair

• View market data

• Place and confirm order

Deposit and Withdrawal Flow

• Select currency

• Enter details

• Review and confirm transaction

Prototyping and Usability Testing

High-fidelity prototypes were created and tested across multiple iterations.

Testing focused on:

• Comprehension of trading actions

• Clarity of fees and confirmations

• Perceived security during sensitive actions

Feedback was incorporated to refine flows, labels, and interaction patterns.

Image to include:
High-fidelity screens showing dashboard, trading, and copy trading views.

Visual Design and Brand System

The visual identity supported usability and trust through:

• High contrast and clear hierarchy

• Consistent color usage for status and actions

• Typography optimized for readability

Security features such as 2FA and KYC were visually integrated to reassure users during critical moments.

Outcomes and Impact

The final product delivered:

• A clear and intuitive trading experience

• Strong trust signals through UX and brand alignment

• A platform positioned competitively within the South African market

Bintex established itself as a credible alternative to global platforms by focusing on local needs.

Tools and Methods Used

• User research and interviews

• UX strategy and information architecture

• Wireframing and prototyping

• Visual identity and UI design

• Usability testing and iteration

Why This Case Study Matters

This project demonstrates how UX strategy, brand thinking, and fintech constraints can be aligned to create meaningful user experiences.
It shows the ability to design complex financial systems with clarity, responsibility, and user focus.

This project was commissioned to my design studio, TrueForm, and delivered in close collaboration with the client.